I’ve been in sales and marketing for almost my entire career. For those of you who have ever flitted around this arm of industry, you may have heard a saying…. “The Last Three Feet” (A term coined by Edward R Murrow). The basic gist of this statement, in a sales context, is that a sale isn’t truly made until the customer is in front of the product or until a personal connection and a decision is made.
But what you may not realize is that these last three feet are vastly important in other ways. Because the last three feet is also where the rubber meets the road.
- It could be the difference between tossing your sock towards the hamper or missing the basket entirely
- It could be the difference between your current score and the score you need to beat the all-time-champ score on your favorite video game
- It could be the difference between tripping over a heavy item for days or having hubby lift it into it’s proper place.
- It could be the distance between the sink and the trash can in my kitchen.
Perhaps this last one is, in fact, the most important one. Because it’s these last three feet that perplex me the most.
You see, practically every time hubby has a can of soda he carries the empty can to the kitchen and places it gingerly into the sink. Yes, the sink. I should also probably mention that it’s not 3 walkable feet to our trash cans……it’s 3 reachable feet. As in, hubby would need to turn to the side, open a cabinet door and toss – or perhaps even drop - the can into the recycling bin. It’s 3 feet from top to bottom. It does not, by any means, require additional work to throw something away. Unless of course you feel that opening a cabinet is too taxing. Or you have some sort of physical disability that prevents you from turning left. And hubby, as far as I can tell, is in pretty good shape and has no physical ailments.
So why, you may ask, does the soda can make it into the sink but not the trash? I wish I knew.
Even though I’ve been in sales for many, many years, it seems that I just can’t close this deal. I just keep losing hubby in those ever-so-important last three feet. So every day, I take the empty can out of the sink and toss it into the trash. This is one hubby trait that I think I’ll be dealing with forever.
I’m one lucky gal…………… :-)